Dr. Taj Carson is the CEO and Founder of Inciter (formerly Carson Research Consulting). Inciter is the home of Incite, a cloud-based, software-as-a-service platform designed to enter, store, and create reports on client data and program activities for nonprofits and social service agencies. Inciter is a firm that specializes in using research, data analysis and data visualization to help organizations raise awareness, raise funds, and tell the story of their impact. Dr. Carson has more than 20 years’ experience working in research and evaluation, and 8 years of experience in the technology field. She received a Master’s degree in Information Visualization from the Maryland Institute College of Art in 20015, a certificate in technology entrepreneurship from the University of Maryland-Baltimore County in 2010, and before that a Ph.D. in Sociology from the University of Delaware in 2000. With all this, it may not seem like she has much free time, but when she can, she makes time for the things she enjoys, like cycling, rowing and practicing her Spanish (preferably in foreign countries). And sometimes for fun, Taj swims with sharks, and people she wishes would get eaten by sharks.